Tag: indian cinema

PVR Ltd. is now planning to release their movies in cinema halls rather than on streaming sites like those run by Netflix Inc. and Amazon.com Inc., now that the pandemic is easing in India. The country’s biggest cinema operator, which runs about 835 screens across 71 cities, is currently operating most theaters at half capacity due to Covid-related restrictions. However, it sees benefits in the “age-old strategy” of movies first coming to the big screen before being monetized on other platforms. A number of Indian films starring top actors such as Amitabh Bachchan, Akshay Kumar, and Vidya Balan opted for streaming platform release in 2020 as theaters were shuttered by shelter-at-home rules. PVR’s shares, which snapped eight years of gains to fall about 30% in 2020, have risen almost 14% this year. The stock has 20 buy calls, six holds, and four sales among analysts tracked by Bloomberg.

The top hit bollywood movies like Total Dhamaal,Gully Boy,Housefull 4,Mission Mangal,Bharat,Uri,Kabir Singh, War mopped up around 2557 crores in the box offices during 2019.Other language films also made fairly well during the year though Indian economy as a whole is in a slowdown phase. Indians bought 1.03 billion movie tickets, spending Rs 10,948 crore last year, an increase of 11.6 per cent over 2018. In 2019, there were some green shoots of rising ticket sales in the results for India’s major multiplex chains. This round of box-office growth is led by growth in the underlying factor that matters most – more people watching films. This trend is likely to continue going by the factors that underpin this growth. On an overall basis language is becoming more important.Many of the top 10 movies are more multilingual.Content is reported to be most important factor for the success and hence while star-led films naturally get a better opening, their staying power depends on the story