What India has been spending during the pandemic


Published On: Friday, August 7, 2020 | By:

What India has been spending during the pandemic

Months of lockdown and KOVID-19 threat have altered the habits of Indian consumers: Their spending patterns reveal just how deeply concerned they are with protecting their health and fortifying their store-cupboards, warding off boredom, and keeping their homes neat and tidy. Consumers around the world are showing an increased interest in safeguarding their health and boosting their immunity. In India, that often means Ayurveda and Companies such as Dabur India Ltd. and The Himalaya Drug Co. are witnessing high demand for traditional products like chyawanprash and proprietary supplements like Septilin.

Patanjali Ayurved Ltd.also reported high net sales between April and June, according to Brickwork Ratings.

Sales of packaged foods have surged since March, as home-bound consumers stockpile familiar products that won’t go stale quickly. Breakfast cereals, instant noodles, rice and cooking fats are among the products experiencing the strongest growth.

Nestle India Ltd. — whose instant Maggi noodles are popular — saw revenue grow an “impressive” 10.7% in the quarter ended March, driven by sales surges for Maggi, KitKat and Munch, according to Haitong Securities Co. analysts.

Another iconic product for Indian families, Parle Products Pvt.’s Parle-G biscuits, logged record sales during April-May.

With much face-to-face interaction off the table for now, it’s not surprising that Indians’ reliance on screens — for both work and recreation — has surged.The number of new students using online education startup Byju’s grew at three times the usual pace between April and June, parent company Think and Learn Pvt. said.

A quarter of Indians are planning to spend on home care products, driven largely by people aged 18 to 34 as they get more involved in their household and want to spend money to improve their living, according to Mintel Research. This millennial cohort is the largest in the world and, if spending patterns hold, companies all over the globe would do well to pay attention.

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