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Published On: Thursday, September 30, 2021 | By: Team KnowMyStock
Meesho is also looking to expand its groceries and FMCG (fast-moving consumer goods) offerings with Farmiso (Meesho Grocery), its community group buying business to over 200 cities. By making online grocery shopping affordable for first-time users across India’s Tier 2 markets, the company is enabling them to shop from a wide selection of groceries at ticket sizes as low as $1-2.
Meesho is competing with other social commerce firms and startups such as DealShare, BulBul, GlowRoad, Mall91, and simsim. E-commerce firm Flipkart is also betting big on social commerce, which is the use of social network communities to drive e-commerce sales.
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